Spectrumal

Words mean different things for everyone, especially abstract ones; the main motivation of the project is

concretizing the chosen abstract words according to the meaning people -from various backgrounds- ascribe.

Project Duration: 8 week
Koc University Media and Visual Arts Graduation Project

The project development plan is divided into nine general task packages; however, these three named below are

the most challenging and the most important ones for the project.

IT-1: Word Choose

The black ones above were chosen for the phase one of my project.

IT-2: Interviews

At the very beginning of the interviews, I got their permission to use the data I gathered and display their names

on my website. The interview I conducted has three main parts named and described as below:

1) Demographics

In that part of the interview, I asked people their full names, countries, ages, and sex. This part is

nothing but helped me to get my participants better.

2) Glossary

In that part, I asked people to describe the given word with their own words in the language they feel

most comfortable with (Turkish or English). Also, I asked them to give some adjectives they think can

be used with the given word without considering any grammatical rules.

3) Imagination

I started that part with the question of “Imagine the word as a tangible form (an object, a place, a living

matter, etc.), please describe the visual form with adjectives.” to get some adjectives that may help me to

build my representations. After that part, I gave them a fictional case to enable them to visualize the

concept better in their mind. In the fictional case, there is an exhibition that has an art piece named

exactly the same as the given word and asks them to describe the art piece that comes to their mind

without any limitations in its medium. In the next part, I specifically ask my questions in order to get

some physical quantities of the piece, such as its medium, dominant color, shape, complexity,

movement, and size. Lastly, we move on to Pinterest and collect some pictures that they think have a

correlation.

IT-3: Visualization

After getting so much data and pictures from my interviews, I started to analyze the results and especially spend

my time looking at the pictures to be inspired. These five pieces of information and pictures were the most

inspiring inputs for me:

Demo for "Love"

Video of "Divine"

Demos